The island's biggest town and best place to head for a party, Hvar Town is very loud and full of action during the season - much better to stay in a restful place like Vrboska and visit for a night out! The town itself dates mostly from the 16th Century after the previous settlements were destroyed, but there is a lot of historical interest, which can be best seen on the Historical Hvar Walking Tour.
Sights not to miss are the Spanish fortress above the town, Benedictine monastery where the nuns make Agave lace, the Franciscan monastery and its pretty cloister, the Arsenal and Theatre on the Main Square, and the excellent Hvar Heritage Museum.
One of the most popular things to do in Hvar is a day trip to the stunning Pakleni Islands, a collection of emerald gems opposite the town. There are plenty of bars, restaurants, hidden coves and beaches in the pine forests - a good way to escape the crowds. Hvar can be reached by bus from Vrboska, and is 35 minutes by car.